Thursday, August 20, 2009

Down the hatch: Mountain Dew Voltage

Posted by Jonathan Bender on Thu, Aug 20, 2009 at 2:22 PM

mountaindewvoltage.081909.jpg

A recent post about sodas gone by the wayside led me to the soda aisle to see what colored and flavored offshoots are surprisingly still around. Green Tea Ginger Ale is apparently still going strong in its first year -- or is on the way out: a single two-liter bottle was all that remained on the shelves of Target.

When I came across Mountain Dew Voltage, I figured I owed the drink a chance. This would be my first mistake. Introduced in 2008 as the winning flavor in a  "dewmocracy competition," the blue-hued soda is described as "Dew charged with raspberry citrus flavoring and Ginseng."

Creativeone, a user on YouTube, has a series of videos in which he tries Mountain Dew products. His experience tackling Mountain Dew Voltage should have been telling:

 "I like it, I really do...My eyes are watering...I can kinda feel it going down my throat...feels like a sizzly feeling."

click to enlarge dewvoltage_2_081909.jpg

The color, when poured, is certainly lighter than I expected. Over ice,

the soda is closer to periwinkle than the neon blue that appears to

shine through the bottle. The fact that the color wasn't so bright

falsely led me to believe the flavor wouldn't be the equivalent of

neon. Later, I would also come to realize that it resembles windshield

wiper fluid -- which is not a good comparison for something you intend

to ingest.

The initial taste mirrored that of a low-grade snowcone or Slurpee, with a slightly imbalanced proportion of syrup to slush. But

the true nasty surprise is the kick at the end. Whether it's the ginseng root extract or the brominated vegetable oil (an ingredient in the regular flavor of Mountain Dew that has long perplexed me), the aftertase is burn-y. A sharp, slightly metallic taste that starts at the tongue and then roars down the throat -- much in the same way as if you touched your tongue to a battery. So, it as the name suggests, a strong hit of voltage.

The final verdict is that I'm confused by who would willingly swallow this in either its 20-oz. or 2-liter form. It would seem to be the worst type of hybrid between energy drink and soda -- a sweet beginning followed by a harsh finish. This is one flavor that I hope doesn't survive. 

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Comments (4)

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I agree with these 3 other people so far that this soda is really good, I actually am drinking the 20 oz. version as I am typing and I find the taste delicious, but I would agree that the taste is similar to a blue slushie though not in a bad way.

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Posted by Andrew V on October 15, 2009 at 9:33 AM

its the most delicious soda there is

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Posted by Anonymous on October 14, 2009 at 3:49 PM

Yeah this was basically the most liked of three flavors in a national taste test. So in the court of public opinion you have bad taste. Maybe it's time for you to look for a new job.

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Posted by Anonymous on August 21, 2009 at 12:35 PM

This is what won the Internet contest. This is what everyone picked, and everyone I talked to loves this flavor. I have never had this scary experience, "A sharp, slightly metallic taste that starts at the tongue and then roars down the throat".

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Posted by Unknown on August 21, 2009 at 5:49 AM
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