Thursday, September 17, 2009

Opening Soon: The Mixx in the P&L District

Posted by Charles Ferruzza on Thu, Sep 17, 2009 at 9:45 AM

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Jo Marie Scaglia, owner of The Mixx -- the four-year-old fast-casual salad-pasta-sandwich concept near the Country Club Plaza -- is almost ready to open her second location in the Power & Light District. The new venue, in the central courtyard across from Rob Dalzell's Chefburger (and the recently shuttered Yummo frozen yogurt), was scheduled to open next week, but a few unexpected mechanical obstacles have set back the date. "We're now looking at the first week in October," says Scaglia, walking through the nearly completed space.

The interior of this second Mixx location was designed by Kansas City's Clockwork Architecture + Design, with lots of environmentally friendly green materials -- and an emphasis on not looking like a duplicate of the Plaza space. There's no orange in this color scheme, which focuses on soft, earth-toned colors (primarily pea-soup green). The new Mixx won't be considerably larger than its sister location, but the operating hours might be: Scaglia is considering breakfast on weekday mornings (breakfast sandwiches, frittatas, fresh fruit) to encourage corporate breakfast-meeting business.

Both Mixx locations will see an expanded menu when the P&L location opens. Scaglia plans to keep most of her signature items, drop a couple of slow sellers, add a few more salads and wraps and increase the number of daily pasta offerings to five. What she isn't doing is raising prices: "Our prices have only gone up 50 cents over the last four years," she said. "We have a reputation for serving healthy, tasty food with value. In this economy, that means a lot to our loyal customers."

Scaglia is counting on the loyalty of her clientele to support her expansion and the new competition facing both of her locations. Ingredient, the similar fast-casual concept that started in Lawrence a few years ago and already has one local restaurant in Leawood, is preparing to open new Plaza and downtown venues this year.  

The downtown Ingredient is scheduled to open soon in the former Mango Room space at 1111 Main Street; the Plaza Ingredient will open in the long-shuttered Meiners Plaza Market at 4807 Jefferson.

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The new Mixx goes green...
Scaglia is philosophical about the increased competition. "I've been really lucky to have a very loyal customer base. I think the competition will affect my business, slightly, in the beginning, but we're very different operations. I'm not too worried."

Scaglia's Plaza store does a solid dinner business, but will the P&L location? "Dinners could be a challenge at first," Scaglia said. "But our location is great for patrons of the downtown Kansas City Repertory Theatre and events at the Midland or the Sprint Center. Customers can get a tasty, modestly-priced and fairly speedy meal before going to the theater or a concert or the symphony."

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Best of luck to you and your team Jo Marie in your new endeavor!

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Posted by RestaurantZoom on September 18, 2009 at 8:21 AM

You better believe she's not raising prices. You can't get out of The Mixx for less than 13 bucks if you want a drink or--God forbid--a cookie.

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Posted by DLC on September 17, 2009 at 4:01 PM
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