Friday, September 25, 2009

Cupcakes as a way of life

Posted by on Fri, Sep 25, 2009 at 10:30 AM

cupcakes.092509.jpg

In the same way that bacon has become a self-identifier, people are apparently turning to cupcakes as a form of self-expression. Newsweek looks at how they are now a fashion statement thanks to the cupcakism movement

To be a cupcakist is to put your faith in the church of cute and sweet, to believe that childhood is a magical land accessible via a palm-size serving of sugar and fat (and the occasional sprinkle).
The worship of sugar and fat doesn't sound too bad. It kind of suggests that life be like Friday morning in the donut shop. But the author leaves little doubt of whether you should consider joining up:

There's something pathetic about creating a world view around a child's treat -- pro or con. Let's look beyond the hype, and return cupcakes to their appropriate status -- as a snack food, not a lifestyle choice.
It's a harsh dismissal, but a necessary one if it means that we'll all instead focus on creating better cupcakes rather than better cupcake peripherals. And as long as we're focused on actual cupcakes, there is plenty happening with regard to the frosted, baked goods.

Little Debbie is set to kick off its Share-A-Thon

campaign to promote the old-school chocolate cupcake with white cream

filling. A national tour with plenty of

giveaways begins October 11, but the closest stop on the 21-city tour is

St. Louis.

Speaking of cupcakes on the road: It's

not a shocker that a cupcake truck's sales are dependent on the weather. But it is interesting to hear entrepreneur Lev Ekster talk to

the New York Daily News about his bakery on wheels -- a truck called CupCakeStop that rolled onto New York City streets in June.

And the cupcake craze will be immortalized on the Food Network, which is apparently filming the pilot for Cupcake Wars

-- a competition-style show that pits cupcake bakers against each

other. Now where is that bacon reality show?

[Image via Flickr: toby barnes]

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