I want my baby back ... is back. The Wall Street Journal covers Chili's decision to revitalize the soul-crushingly catchy ad jingle.
The tune, which has been lampooned everywhere from Austin Powers to Scrubs -- is impossible to kill. It is the Freddy Krueger (who, in unrelated food news, also refuses to die) or Jason of jingles.
It's part of Chili's desire to pump up some enthusiasm for a reinvented
menu in the wake of declining sales. In addition to
hand-forming their burger patties, Chili's is changing the way they
cook their signature ribs:
Chili'sIf you're hoping to try the new menu, Chili's
executives ended up doubling the ribs' smoking time, which they say
makes the meat more tender, and started using pecan wood, which they
say adds more flavor, instead of mesquite.
current promotion is three courses for $20, and that includes either the burger or ribs.
But back to the song. Unofficially retired in 2006, it returns to highlight the changes at the chain. If you're still
nostalgic for the old ribs, ABC News has a copycat recipe that you can try at home.
let this announcement precede the other news we've all
been waiting for since 2006: the re-uniting of 'Nsync.