Monday, October 12, 2009

Taco Bell tackling cupcakes?

Posted by Jonathan Bender on Mon, Oct 12, 2009 at 11:15 AM

tacobell.cupcakes.101209.jpg


Three words I thought I'd never type together: Taco Bell cupcakes. But the taco chain is apparently test marketing cupcakes -- as well as a new line of smoothie offerings -- in California.

The OC Register's Fast Food Maven gave a thumbs down to both potential new product lines after sampling vanilla and red velvet cupcakes and a Strawberry Banana smoothie. But the list of what could be in the dessert case by the register sounds fascinating:

In fliers mailed to residents near Buena Park and Tustin, Taco Bell lists the following new items: Crispy Mini Empanadas, Atomic Bacon Bombers, Warm Stuft Cookies, Dulce Dippers, Cheesy Churro Fries, Mini Churros and Jalapeno Cheesy Bread.

Admit it, you're intrigued. Could bacon bombers be like jalapeno

poppers? And any time stuft is misspelled (looking at you, Oreo's

Double Stuf), you know your teeth will ache with joy. In light of the

current argument over putting the caloric content of dishes on menus,

NeooWs just hopes that fast food chains won't be intimidated into stopping the creation of new menu items like the atomic bacon bombers.

Although

Taco Bell cupcakes might never stain the drive-through windows of

Kansas City, you can get the Black Jack Taco. Taco Bell's newest

product offering is a black hard-shell taco with "seasoned beef, zesty pepper

jack sauce, shredded lettuce and three cheeses -- cheddar, pepper jack,

and mozzarella."

Taco Bell fans will recognize this cheese blend as the trademark of the Mexican Pizza. An early review

suggests that cheese and the price tag (89 cents) are the most

compelling reasons to buy one, since the shell has no particular

flavor beyond corn.

[Image via Flickr: mike_fleming]

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worked in taco bell when i was in high school...ya...they seem to test a lot in So Cal...I worked in one in Nor Cali...when i worked there, they were testing a cold coffee drink in so cal stores...guess it never panned out....all i know is they need to bring back the fries....

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Posted by Me on October 20, 2009 at 8:02 PM

Quite interesting, at least they will be showing some more unique competitive advantages. InRealm has an interesting article on differentiating from competitors www.inrealm.com.au

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Posted by Anonymous on October 15, 2009 at 9:21 PM

Well, that's it, then. Cupcakes have officially jumped the shark... On to the next fad dessert item! I call Rice Krispie Treats.

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Posted by Katharine on October 13, 2009 at 7:46 AM
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