You can't escape the frozen yogurt trend, so you just have to join it. As long as you're giving in, you might as well really sell out. And TCBY -- the forgotten ancestor that gave birth to this nationwide movement with the first swirl cone -- wants to help you make a change.
The Country's Best Yogurt is sponsoring a contest to give away a store -- an entire store. All it takes to be eligible is a two-minute video explaining why you should be the one to win. According to Franchise Gator, which estimates that you would need between $142,000 and $347,000 to open a TCBY franchise (sounds fairly exact), that works out to roughly $173,500 per minute of effort. That's a lot of toppings.
You can begin to scout the competition by visiting Mochi-Yo
at the 119 Shopping Center in Leawood. The yogurt bar, along the lines
of Pinkberry, opened earlier this year. While you're there, feel free
to offer up encouragement to co-founder Wes Bergmann, who is currently slugging it out on the Real World/Road Rules Challenge: The Ruins.
In
case you don't win the store, you can always get started making frozen
yogurt at home. If you're missing that tart flavor, the key is citric acid -- it balances out the sweetness of fruit flavors or sugar.
If you do decide to go into business, keep in mind the relevant laws -- you don't want to be sued, like YogurtLand in Los Angeles, for failing to meet the standards of what is defined by law as frozen yogurt.
But the world of frozen yogurt is still the Wild West as
far as the Food and Drug Administration is concerned. While yogurt must
be have a minimum of 10 million live cultures per gram of substance,
there are no corresponding labeling requirements for frozen yogurt.
Now that you're ready for your franchise, think about the number of things you will do today that waste two minutes (thank you, snarky reader for not saying "reading this post" in the comments). Eliminate one of them, and go make that video.
[Image via Flickr: rachel kramer bussel]
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Yowsa....
I believe the blog reads "you don't want to be sued, like YogurtLand in Los Angeles, for failing to meet the standards of what is defined by law as frozen yogurt."
I don't see a claim either way on the validity of that lawsuit.
I suppose if YogurtLand isn't actually being sued, Mr. Bender could have his facts mixed up. But that doesn't appear to be the case.
Your reporting is seriously flawed and frankly, potentially slanderous:
1. TCBY did not "give birth" to the frozen yogurt industry. There were dozens of shops open across the country before TCBY became a player. Yes, they became the largest entity during the early part of frozen yogurt's growth, but certainly did not give birth to the industry.
2. Your report on Yogurtland and their yogurt not meeting legal standards is only alleged and unsubstantiated. Just because some ambulance-chasing lawyer is looking to extort money from a high profile business doesn't mean that the lawsuit has any merit. Start getting your facts straight or stop posting this worthless blog!
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