The retail federation survey shows 93.7 percent of respondents plan to buy candy this Halloween -- nearly 600 million pounds of it, according to the Nielsen Co. Nielsen said that while consumers traditionally wait until the last minute to get a better deal, they still choose name brand candy over store brand candy 95 percent of the time.I recommend a new mantra: Skip the fun size and head straight for the full-size bars.
Nobody wants to be known as the neighborhood's crappy
candy house. I still remember the woman who gave out
popcorn balls on our street, and the dental assistant who gave
out toothbrushes with a single Hershey's miniature. They seemed to miss
the joy of candy consumption that is forever entwined with Halloween.
And
yet their contributions to the plastic
pumpkin were part of a proud tradition of candy selection
and trading strategy. So whether you're buying to fill the candy bowl
or going trick-or-treating, you need to assess all of your
options.
If you want trade value, you should always opt for
Reese's Peanut Butter Cups and Kit Kats -- these have almost universal
appeal and can quickly be flipped. Snickers, Milky Ways and Tootsie Pops require the right trading partner or someone with a particular sweet tooth. With Mary Janes, Bottle Caps and Mike and Ikes, you're going to have a hard time
Regardless of the candy you buy or the candy you grab, please remember, only the suckers go for Dum Dums.
[Image via Flickr: roboppy]
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