Coca-Cola has unveiled its new mini, 90-calorie can at Radio City Music Hall in New York City and sadly, like all shows that appear in the Big Apple, Kansas City won't be seeing this one until 2010. The cans debut in Los Angeles and New York this month and nationwide by April.
The mini is only a half-ounce smaller than Coke's current smallest cans and glass bottles, but it calls to mind the juice cans in an airplane beverage cart.
Coca-Cola now produces drinks in a stunning range of serving sizes: 7.5, 8, 12, 16 and 20 ounces, in addition to liter and two-liter bottles. If this can help people cut back on their soda intake, it doesn't seem like a bad thing. But it seems more likely that people would slam two 7-ounce mini-cans at lunch instead of just drinking a 12-ounce can.
More insidiously, mini-cans seem like a perfect fit for school lunchboxes. After all, 90 calories doesn't seem like a lot. And the mini-cans will also be available for Barq's Root Beer, Sprite, Fanta Orange and Cherry Coca-Cola. For adults, these cans would be a nice option for stocking a bar.
As to whether 90 calories will be the magic number for 2010, that remains to be seen. If so, you can look out for a slew of 90-calorie snack packs and drinks. And we might as well extrapolate that out for the rest of the decade, until everything we eat has zero calories and is actually just food supplements as opposed to food.
Comments (0)