McDonald's is hoping to lure back customers with a new, five-item, $1 value menu for breakfast that will launch nationwide in January. According to the National Restaurant News, this menu will include the Sausage Burrito, the Sausage Biscuit, the Sausage McMuffin, a 12-ounce coffee and a hash brown.
I get the feeling there's a high margin on sausage for the burger chain. McDonald's test-marketed the breakfast items in Chicago this past August.
In Chicago, the value menu included a fruit-and-yogurt parfait and two hot cakes, and was not intended to be permanent. In a story from Reuters, a McDonald's spokeswoman explained that the "Build Your Breakfast" $1 campaign was promotional and stores have always had the option to offer $1 items in their markets since the Dollar Menu launched in 2002.
And so, as fast food restaurants duke it out for breakfast, McDonald's will have its barrage of $1 sausage options, Dunkin' Donuts has a 99 cent breakfast sandwich, Burger King has a $1 sausage biscuit, ham omelet sandwich, cini-minis, cheesy bacon BK wrapper and french toast sticks.
Customers are the winners, right? Or possibly we're the losers -- a Sausage McMuffin is not exactly an energy booster first thing in the morning.
[Image via Flickr: [J] ]