Tuesday, December 22, 2009

Sandwich or candy? Strawberried Peanut Butter M&Ms

Posted by Jonathan Bender on Tue, Dec 22, 2009 at 12:00 PM

click to enlarge It still smells like peanut butter, as Charlie can attest.
  • It still smells like peanut butter, as Charlie can attest.

Strawberried Peanut Butter M&Ms are the turkey bacon of spherical chocolate candies. The first one you eat is outstanding and each piece you take thereafter finds you wishing you'd stopped at the one before.

While this special-edition candy is a finely engineered offering, the candymakers may have lost their way. A small package contained exactly 22 M&Ms in orange, red, and brown -- each of which gave off the distinct smell of peanut butter.

click to enlarge IMG_0534_2.JPG

The flavor developers were smart. They led with their strongest card,

which is an intense hit of peanut butter. It's when the strawberry

comes into the equation that things get interesting between your

cheeks. It tastes like a peanut butter and jelly sandwich, it's

just that the texture feels wrong.

I'm grateful to this candy because it taught me an important lesson about

peanut butter. If I'm going to have peanut butter in my candy, I want the sweet chocolate taste of a Reese's Peanut Butter Cup. And in

sandwiches, I want the peanut taste of natural peanut butter. The

two should not meet inside of a candy shell.

So while the good

folks at Mars have done nothing wrong in creating this hybrid flavor,

the issue is that what I'm eating feels unnatural. Although I think scattering a few of these between two slices of white bread with the crusts cut off would be delicious.

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