Monday, January 25, 2010

In the bowl: Wheaties Fuel

Posted by Jonathan Bender on Mon, Jan 25, 2010 at 9:45 AM

click to enlarge The Wheaties Fuel weighs nearly twice as much as this significantly larger box of Cheerios.
  • The Wheaties Fuel weighs nearly twice as much as this significantly larger box of Cheerios.

When the dense black box arrived in my mailbox at the Pitch, I mistakenly thought it was a new cookbook I'm expecting. But the package -- which weighed more than a pound -- actually contained Wheaties Fuel (which Fat City noted had begun appearing in area grocery stores earlier this month).

Because I'd been sent a box of the heavily-hyped, athlete-tested brand extension of Wheaties, I did what any reasonable person would do. I filled a bowl with cereal and milk and had at it.

click to enlarge The Wheaties Fuel weighs nearly twice as much as this significantly larger box of Cheerios.
  • The Wheaties Fuel weighs nearly twice as much as this significantly larger box of Cheerios.

The Good

If you grew up on sugar cereals, you'll like the taste of Wheaties Fuel. It's a surprise only if you consider Wheaties in the company of Corn Flakes on the sweetness scale.

It's the intersection of Honey Smacks and Cinnamon Toast Crunch, leaving your bowl with the same muddied, sweet milk at the end. The texture is extremely crunchy with pieces that resemble Rice Krispies, flakes from Raisin Bran and broken halves of MultiGrain Cheerios. All of these elements clump together and keep the cereal from going soggy before you reach the bottom of the bowl. 
 

click to enlarge The Wheaties Fuel weighs nearly twice as much as this significantly larger box of Cheerios.
  • The Wheaties Fuel weighs nearly twice as much as this significantly larger box of Cheerios.
The Bad

All of that sweetness has to come from somewhere. Sugar is the third ingredient; honey is the sixth; and then you've got brown sugar syrup and corn syrup solids for a total of 14g of sugar. For comparison, Kellogg's Frosted Mini-Wheats have 12g, which promise to keep your kids full and focused according to the animated Mini-Wheat on the Web site.

Since both purport to be excellent sources of fiber and curb your hunger, I compared the nutritional information (sans milk) on the packages. Frosted Mini-Wheats was much higher in iron (90 percent compared to 20 percent of daily value), had less sodium (5mg/150mg), and fat (1g/3g). But Wheaties Fuel had 100 percent of Vitamins B6, B12, E, Thiamin, Niacin and Riboflavin as opposed to 25 percent in Mini-Wheats.

The Disconcerting

I ate two bowls over the weekend -- one at breakfast and the other in the afternoon. When I finished both, I was slightly thirsty and there was a definite tingle on my tongue. It's hard to reconcile a product that promises to help with athletic performance with a cereal that leaves you feeling thirsty. While that might have been a result of the sodium content (6 percent of your recommended daily value), I suspect it was the cinnamon that assailed my tongue.

Since I'm neither a nutritionist nor a sports physical therapist, it's hard for me to say what athletes should be eating. Yet I have trouble seeing how Wheaties Fuel differs from taking a multi-vitamin with your Lucky Charms. I suppose there is one less step involved, but then you're just eliminating that little bit of exercise you get from opening the cabinet and unscrewing the vitamin bottle.

Tags: , , , ,

Comments (1)

Showing 1-1 of 1

Add a comment

Looks like another churched up version of junkfood. Look, athletes eat this kids, so you should too! Kinda like the kids toting Gatorade around at school in the morning. The only workout these kids are getting is, as you said, unscrewing the cap. Thanks for the crack cereal companies, it's good to know that our kids can continue to develop type 2 diabetes and obesity can continue its dominance.

report   
Posted by XXX on 01/25/2010 at 10:20 AM
Subscribe to this thread:
Showing 1-1 of 1

Add a comment

Latest in Fat City

Slideshows

All contents ©2012 Kansas City Pitch LLC
All rights reserved. No part of this service may be reproduced in any form without the express written permission of Kansas City Pitch LLC,
except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.

All contents © 2012 SouthComm, Inc. 210 12th Ave S. Ste. 100, Nashville, TN 37203. (615) 244-7989.
All rights reserved. No part of this service may be reproduced in any form without the express written permission of SouthComm, Inc.
except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.
Website powered by Foundation