Someone has leggo'd all your Eggos. You may have noticed that Eggo waffles are not in stock at your local grocer. It's not some dastardly pancake house plot but rather the result of flood damage at Kellogg's bakery in Atlanta.
And while Kellogg's has decided to push resources towards producing the twelve most popular Eggo items, the company "hopes to regain full distribution of Eggo products by the middle of 2010," according to its Web site.
The issue was first reported in November, after Kellogg's realized the September flooding and planned upgrades to the Atlanta plant would greatly reduce production capacity. So this is not a short-term issue for the company.
In looking at the Eggo site, I had no idea that Kellogg's had developed so many breakfast alternatives under the popular Waffle brand. It lists 13 kinds of waffles alone, not to mention pancakes, french toast, mini muffin tops and Bake Shop Twists.
If you want breaking news on the Eggo shortage, you can sign up for an e-mail alert or call 866-971-3320.
My suggestion to the branding department at Kellogg's is to set up a Twitter account to allow people to find out instantly when their product is available and rebuild enthusiasm for the frozen waffles. It would seem to be an ideal use for Twitter.
The photos are from the Prairie Village Hy-Vee (76th and State Line), although I've also seen shortages at Sun Fresh and Hen House. So as they saying goes, bake them if you got them.
Showing 1-3 of 3
They are supposed to rationed out, and all but a few produciton lines are now working, but no Eggo's here for the duration. Eggo made a bad decision to go with the shutdown and improvement schedule until they could make the Atlanta plant operational. Lost customer base and many unhappy school kids.
The bigger mystery is why Best Choice waffles are also nowhere to be found (specifically the whole grain variety). How does the Kellogg's/Eggo issue affect Best Choice production? They're cheaper and better than Eggos.
This was news a couple of months ago, if I recall correctly. I also remember finding an article about how the Eggo plant was cited for cleanliness issues prior to the flood, having issues with listeria being discovered in a sample taken by Georgia Dept of Agriculture.
Made me glad I was a bagel-lover...;)
like
dislike
