Monday, January 25, 2010

There's no Eggo to leggo

Posted By on Mon, Jan 25, 2010 at 10:45 AM

click to enlarge eggo.012510_thumb_300x400.jpeg

Someone has leggo'd all your Eggos. You may have noticed that Eggo waffles are not in stock at your local grocer. It's not some dastardly pancake house plot but rather the result of flood damage at Kellogg's bakery in Atlanta.

And while Kellogg's has decided to push resources towards producing the twelve most popular Eggo items, the company "hopes to regain full distribution of Eggo products by the middle of 2010," according to its Web site.

The issue was first reported in November, after Kellogg's realized the September flooding and planned upgrades to the Atlanta plant would greatly reduce production capacity. So this is not a short-term issue for the company.

click to enlarge eggo_b_.012510_thumb_300x400.jpeg

In looking at the Eggo site, I had no idea that Kellogg's had developed so many breakfast alternatives under the popular Waffle brand. It lists 13 kinds of waffles alone, not to mention pancakes, french toast, mini muffin tops and Bake Shop Twists.

If you want breaking news on the Eggo shortage, you can sign up for an e-mail alert or call 866-971-3320.

My suggestion to the branding department at Kellogg's is to set up a Twitter account to allow people to find out instantly when their product is available and rebuild enthusiasm for the frozen waffles. It would seem to be an ideal use for Twitter.

The photos are from the Prairie Village Hy-Vee (76th and State Line), although I've also seen shortages at Sun Fresh and Hen House. So as they saying goes, bake them if you got them.

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