Tuesday, March 9, 2010

We're all just burger Jedis

Posted by Jonathan Bender on Tue, Mar 9, 2010 at 1:00 PM

500x_burgerwarsnew.jpg

If you've ever felt something pulling you off Wornall Road and into the drive thru, it might just be the McForce.

The blog Weather Sealed has put together the above infographic to explain the attraction of a freshly made burger in terms we can all understand:

Wrap that concept in a Star Wars motif -- set in the present day, with the second-tier burger chains as

the rebels -- each, by themselves, without mutual aid and battling the 12,000-plus restaurant McEmpire.

The idea was to look at expansion strategies in light of where burger chains are clustering and prospering over McDonald's. So while the Golden Arches are prevalent on the coasts, Sonic has a strong presence in the Midwest. The lack of a dominating McDonald's presence in Kansas City might finally explain the explosion of small burger chains, each seeking to carve out its meat-laden niche in the area.

[Image via Weather Sealed]

Tags: , , , , , , ,

Comments (0)

Subscribe to this thread:

Add a comment

Latest in Fat City

More by Author

Slideshows

All contents ©2012 Kansas City Pitch LLC
All rights reserved. No part of this service may be reproduced in any form without the express written permission of Kansas City Pitch LLC,
except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.

All contents © 2012 SouthComm, Inc. 210 12th Ave S. Ste. 100, Nashville, TN 37203. (615) 244-7989.
All rights reserved. No part of this service may be reproduced in any form without the express written permission of SouthComm, Inc.
except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.
Website powered by Foundation