Thursday, April 8, 2010

Things We Hate: Trying to buy Gatorade these days

Posted By on Thu, Apr 8, 2010 at 10:00 AM

click to enlarge gatorade.jpg

A friend of mine has a great story about buying wine in rural Kansas. When he went up to the bar and asked for a glass of white wine for his wife, the bartender paused. He didn't have any white, the bartender said to my friend, "but you're welcome to some of the yella stuff."

These days, I feel like that bartender whenever I enter a convenience store, grocery store or gas station. I just want a bottle of regular Gatorade -- the same lemon-lime flavor I've been drinking when I've felt ill or dehydrated since I was a kid. But Gatorade -- like too many iconic brands -- has decided that it's not enough just to sell the classic and best version of its product. Instead, there's G2 and the G Series and the X-Factor, which is now a part of the G Series, but keeps the X-factor on the label, so you don't end up with lemon-lime plus strawberry -- which looks exactly like lemon-lime.

I shouldn't have to think this hard about my sports drink. Let me make this simple again. Listen, Gatorade: I'll just have some of the yella stuff.

Tags: , , , , , , , ,

Comments (3)

Showing 1-3 of 3

Add a comment

 
Subscribe to this thread:
Showing 1-3 of 3

Add a comment

Most Popular Stories

Slideshows

All contents ©2014 Kansas City Pitch LLC
All rights reserved. No part of this service may be reproduced in any form without the express written permission of Kansas City Pitch LLC,
except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.

All contents © 2012 SouthComm, Inc. 210 12th Ave S. Ste. 100, Nashville, TN 37203. (615) 244-7989.
All rights reserved. No part of this service may be reproduced in any form without the express written permission of SouthComm, Inc.
except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.
Website powered by Foundation