The National Pork Board is apparently retiring the slogan "The Other White Meat" after 23 years. We'll give you a moment to digest the disappearance of the vaguely suggestive, slightly incomprehensible message.
Second maybe only to "Beef, It's What's For Dinner" in the prominent meat slogan category, this campaign leaves us with a legacy of pork commercials that were meant to surprise the viewer with the health value of one kind of meat. In the past two decades, pork has obviously gone in a different direction.
Bacon is king -- courtesy of the Bacon Explosion and Bacon Salt -- and the delicious fattiness of pork now seems as much the emphasis as its supposed leanness. In an effort to bring pork into 2010, Fat City offers five new slogans for the National Pork Board to consider. Add your own in the comments.
5. Game Bac-on. A nod to Wayne's World's "game on," this could set pork up for the world of tailgating.
4. Pig In. The combination of "pig out" and "dig in" lets people know it's okay to eat a whole order of ribs by oneself.
3. Go Meat. Negotiate with the good folks of Hillshire Farm to have men shouting over grills all across America.
2. Pork belly. Your belly. Any questions? It's time for Americans to embrace their bellies -- we've worked hard to build them into what they are today.
1. Put a pork in it.
Take pork ... to the extreme. Pork chops aren't just in your face -- they
are literally in your face. I envision a series of guerrilla-style ads
in which someone talking too much is suddenly silenced with pork.
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