Wednesday, June 16, 2010

Is this love? Whitesnake launches wine label

Posted by Jonathan Bender on Wed, Jun 16, 2010 at 12:45 PM

click to enlarge whitesnake_zinfandel_jpg_300x1000_q85.jpg

When you think of the rock band Whitesnake, you probably think of a crisp, clean Chardonnay. Something refined, not too oaky. I think of an open bottle of pink champale in a hot-tub suite at a motel. Whitesnake is likely aiming for something in between with its new Whitesnake Zinfandel.

The Onion's A.V. Club picked up a release announcing the first licensed wine from the hair band. Writer Sean O'Neal had this to say:

David Coverdale calls the new Whitesnake Zinfadel 2010 a "bodacious, cheeky little wine, filled to the brim with the spicy essence of sexy, slippery Snakeyness," while recommending it to anyone who wishes to engage "all grown up friskiness and hot tub jollies," or those who want to use some cheap wine to obliterate the mental image of aging Whitesnake fans engaging in "hot tub jollies."
The wine launches July 1, in partnership with Sonoma County's De La Montany Winery.
 

Whitesnake isn't the first rock group to attempt to sell wine. Kiss-- which has branded everything from action figures to coffins -- has its "Destroyer" bottle filled with cabernet sauvignon. South Africa rock powerhouse the Parlotones has a red wine blend called Giant Mistake. Sting and Dave Matthews own vineyards.

Rob Sharp of The Independent searched for why rock stars and wine grapes are being paired together more often. Here's what he concluded:

It seems a songsmith reaches a certain age - and either obsessed with environment, ethics, or a new-found appreciation of the finer things in life after years of slumming it on the road - bags themselves a vineyard.
So get ready for Bieber Wines in 2050.

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So does that Tool Maynard.

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Posted by Bewlay on 06/16/2010 at 1:22 PM
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