Wednesday, June 23, 2010

Whole Foods desserts: look great, taste blah

Posted by on Wed, Jun 23, 2010 at 1:00 PM

fatcitywholefooddesserts_thumb_300x130.jpg
Look pretty, don't taste very good
Chef and author Lou Jane Temple has a theory about restaurants that serve healthy cuisine -- primarily vegetarian venues, but not limited to those. According to her, the more healthy the food, the lousier the desserts are going to taste. Really delicious desserts, she insists, usually require ingredients that scare away health-conscious diners. You know, things like butter and sugar.

That's not always the case, but I have generally found that desserts made with the best intentions are often lacking in the qualities that make a pastry seductive and delicious. And the items in the pastry cases at the local Whole Foods stores always look so pretty but taste so bland. They're expensive, too.

Over the years I've eaten many sweets from the Whole Foods bakery section, and a few have actually been tasty. But I've noticed that the prettier the pastry, the less satisfying it is to the taste.

The other night, I had been dining in a Johnson County restaurant that didn't really have much in the way of desserts, so I asked my friend Truman if we could stop at the Whole Foods at 7401 West 91st Street in Overland Park. I like this store a lot and needed to do a little shopping anyway.

There's a refrigerated pastry case that has full, unsliced cakes and shiny fruit tarts and a few smaller items, like miniature cheesecakes, and another case with take-out treats in clear plastic boxes, including toasted-almond cake from New Jersey-based Taste It Presents Inc. I was much less entranced by the tiramisu, if you can even call it that, made by the in-house bakers at this Whole Foods store. It looks and tastes like a very ordinary, unmemorable layer cake: if there was a hint of marscapone cheese, espresso, shaved chocolate or liquour, I couldn't taste it. The pretty little miniature cheesecakes -- Key lime and raspberry -- were nearly flavorless too. What gives?

"It's a psychological experiment," explained Truman. "If desserts don't taste as spectacular as they look, you won't finish eating them, you'll lose weight and you'll be healthier. Desserts that taste good make you fat."

As crazy as that sounds, it actually makes sense.

Home page image via Flickr: Rachel from Cupcakes Take the Cake


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