Eat you heart out, New York City and Los Angeles. Kansas City was picked as the test market by P.F. Chang's for a new menu featuring soybean-paper hand rolls and flat breads.
"We want to test it here and see how it goes," says Mark Kirke, market partner with P.F. Chang's.
The Yum Cha menu debuted Tuesday; look for it during Happy Hour (3 to 6 p.m., seven days a week) at the chain's restaurant on the Plaza (102 W. 47th St.).
The Mamenori are hand rolled using soybean paper instead of nori (seaweed paper). The cones are filled with braised shrimp (with a sriracha aoili drizzle), sushi-grade ahi tuna, duck confit with crispy smoked bacon and parsley infused oil, or Wan Chai-marinated chicken with blackl-rice vinaigrette. Diners can pick three of the four options for $7.95.
"The Kansas City palate was a draw. If it goes over well here, it will
extend well to the coast, as opposed to vice versa," Kirke says.
The Bai Sa Bing, he explains, is an "Asian-style Mandarin flatbread." There's Kowloon Air-Dried Ham ($6.95) with spinach, cilantro and mint leaves, gingered fig spread and black-rice vinaigrette and Manchu Duck ($7.95) with warm duck confit, hoisin sauce, crispy smoked bacon, Asian cress, radish sprouts and a honey peanut vinaigrette.
While a typical test item on a menu may last six to eight weeks, Kirke
says the response of diners in Kansas City will determine how long the
new items stay on the happy-hour menu.
"The cross-section of guests was important. We've got a great local base as well as a lot of tourists that come in," he says. "It's something fresh and out of the box. We think it will be different from what people expect of P.F. Chang's."
[Images courtesy of P.F. Chang's]
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whew... how many times can you re-launch and market dog food in a new wrapper to clueless diners. Try authentic chinese--mandarin, cantonese, hong-kong style, Zhejiang, shandong.... I mean really... this is just a bad joke, calling this chinese cuisine--PF Chang's is available next to Swanson's TV dinners in the grocery store. Wow they sure did waste a lot of money on this revamp. GET REAL..! Literally.
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