Wednesday, August 18, 2010

Little Debbie kicks Mrs. Freshley's ass

Posted By on Wed, Aug 18, 2010 at 3:00 PM

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Who the hell is this upstart Mrs. Freshley, anyway? Since Georgia-based Flower Foods introduced the snack-cake line in 1994, Mrs. Freshley -- sold in dollar stores and vending machines around the country -- has been trying to steal the crown from the undisputed queen of snack land, the iconic and adorable Little Debbie. Little Deb, who turned 50 this year, still looks like a precocious adolescent and isn't merely a snack-cake goddess but a real doll.

Mrs. Freshley even has the nerve -- we're still reeling! -- to call her rolled-chocolate cake-confection a Swiss Roll ... just like Debbie's.

At least longtime Little Debbie rival Hostess has the good sense to calls its version of the Swiss Roll a Ho Ho.

We found the Mrs. Freshley's brand of Swiss Rolls in a local Dollar Tree store, and, of course, the $1 price tag was alluring. But was it a bargain? The Mrs. Freshley's product offers eight creme-filled cakes in an 8-ounce package for a buck. The 13-ounce box of Little Debbie Swiss Rolls boasts 12 cakes for $1.59 (and some discount stores sell them cheaper).

Both brands feature the chocolate-enrobed cakes in cellophane-wrapped twin packs. Yes, the Little Debbie version is more fattening (a two-cake serving has 12 grams of fat; the Mrs. Freshley's two-cake serving has only 8 grams of fat) and much higher in cholesterol: 15 MGs. in the Deb version versus five MGs. in the Freshley cakes.

Both versions are a thin layer of chocolate cake rolled around a creamy interior and covered with chocolate, and both are loaded with chem-class ingredients such as sodium acid pyrophosphate, mono- and diglycerides, guar gum, titanium dioxide, polysorbate 60 and all kinds of other, possibly nourishing substances.

But the Little Debbie cakes are slighty bigger, slightly creamier and were "inspired by a European confection." Thus, Little Debbie is the winner, Swiss rolling her way to snack success.

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