Listen up, Arby's. You are a fast-food roast beef sandwich joint and you need to remember your place. You have plenty of fans, a good solid business. You don't want this fight. You do not want to bring this on your doorstep.
Arby's is running a new advertisement for the Arby-Q -- a roast beef sandwich with "tangy barbecue sauce on a perfectly toasted sesame seed bun." And that advertisement begins by suggesting that one doesn't have to go to Kansas City, Memphis or Texas to get great barbecue.
Instead, Arby's believes that you can get great barbecue right in your own neighborhood because of the return of the Arby-Q. In other words, America, have a staycation in the Arby's parking lot.
But I have barbecue in my neighborhood. So is Arby's suggesting that I forsake those options to find true barbecue in its drive-through lane?
Look, the Arby-Q obviously has a loyal following. There's a Facebook page that exists solely to encourage you to bring back the special menu item (79 followers and counting). There are even several pages online that speak to the pleasant intestinal distress experienced as a result of downing an Arby-Q. Your ability to inspire Internet rants should be recognized.
There have been a lot of people more dedicated than you, Arby's, who have tried to make their name by saying they're better than Kansas City barbecue. Each and every one has failed. Stick to the McRibs and smokehouse chicken sandwiches of the world. Trust me, Arby's -- Kansas City is way out of your league.
[Image via Arby's]
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