It's 3 p.m. and you're flagging in the office. That's when you reach into your desk drawer and grab a waffle that has a liquid honey center.
Lance Armstrong, co-owner of Honey Stinger, is the brains behind a new line of Stinger Waffles -- an organic, honey-filled waffle meant to give you a boost of energy. Designed to be an on-the-go food for athletes or bikers, perhaps it can be a more discreet way for New York Jets quarterback Mark Sanchez to snack on the sidelines.
The waffles from the Colorado-based company were apparently inspired by stroopwafels -- caramel or syrup-filled waffles old as street food in a number of European cities. Cyclists in competitive races down the waffle pockets when looking for quick energy midrace. Stroopwafels were invented in Gouda, Netherlands, in the 19th century and are typically served warm, with the hot syrup gluing together two thin waffle cookies.
Bill Gamber, co-founder of Honey Stinger, explained in a press release that Armstrong provided the impetus for making an Americanized version of stroopwafels:
"He's a big fan of the stroopwafels he's eaten while racing in Europe
and suggested that we try making some with honey. As it turns out,
they're delicious," Gamber said.
Stinger Waffles will go on sale in the middle of October at specialty sporting goods and natural foods stores.