Monday, October 4, 2010

Boulevard and the Roasterie: The Internet demands your union

Posted by on Mon, Oct 4, 2010 at 10:30 AM

click to enlarge What's it going to take to get this in a Boulevard bottle?
  • What's it going to take to get this in a Boulevard bottle?

It's hard to believe that two of Kansas City's beverage titans have yet to collaborate on a drink. Kansas Citians have had to settle for a Tank 7 with dinner and a cup of joe with dessert. But a move to end that separation of meal and dessert is afoot. And like many consumer wish lists, it is beginning with a single post.

Show-Me Beer addressed Boulevard founder John McDonald directly yesterday, in response to an article in the Star's Sunday magazine about local collaborations. McDonald suggested that the coffee-stout market is oversaturated.

Show-Me Beer aims to convince Boulevard that there is a market, even suggesting that the brewery not limit itself to coffee stout. A Coffee Bully Porter would certainly get my vote. But if we take a closer look at McDonald's words in the Star, this seems like a partnership that is not destined to happen:

"I know Danny [O'Neill] has been pushing a coffee stout, but there are too many out there," he says. "It's one of the styles I'm not personally so

interested in."

That sounds a lot like a one-sided love affair, one in which McDonald is letting down the Roasterie's founder gently. It's not you, Danny. It's me. I love coffee, just not in my beer. With that in mind, you can likely add Boulevard and the Roasterie to the list of dream partnerships that Fat City compiled back in August. Those haven't happened yet, but we're keeping hope alive.

[Image via Flickr: nathanborror]

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