Monday, October 11, 2010

The doughnut proves to be recession-proof

Posted By on Mon, Oct 11, 2010 at 8:00 AM

click to enlarge John's Space Age Donuts could be our new stimulus package.
  • John's Space Age Donuts could be our new stimulus package.

While cupcake stands and burger joints are getting all the press, it turns out that one of America's favorite breakfast items could be the hottest food of 2010.

Time reports that even amid a difficult restaurant climate, the number of doughnut shops in America is increasing. The NPD Group, an international market research firm, estimates that 1.8 billion doughnuts were served this spring, a 6 percent uptick from last year. While Dunkin' Donuts has re-entered the Kansas City market, with two stores opening in the past year, we're still waiting for a downtown doughnut shop. 

The Time piece focuses on the East Coast, where the average person eats 37 percent more than the nine doughnuts a standard American consumes and Dunkin' Donuts shops are sometimes literally on the corners across the street from each other. But I think the Midwest is getting the short shot.

We can nail down 12.33 doughnuts in a year. How could we not? Can you resist the Key-lime doughnut at Donut King, the original glazed at Lamar's, the apple fritter at John's Space Age, the chocolate glazed at Dunkin' Donuts, or the Twist at Fluffy Fresh? Doughnuts are serious business here -- a debate that is nearly as contentious as who should wear the barbecue crown.

So keep eating doughnuts. The economy is riding on your ability to handle a Boston Kreme. 

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