Monday, October 25, 2010

Carry cash and cut calories? Maybe

Posted By on Mon, Oct 25, 2010 at 7:30 AM

Charge groceries and your waistline may pay the price.
  • Charge groceries and your waistline may pay the price.
Charge groceries and your waistline may pay the price.
People who use cash at the grocery store are less likely to spend money

on junk food than people who use credit cards, according to a recent

study. The theory is that people who use cash are more aware of how much

money they're spending and won't splurge on impulse items such as candy,

cookies, pies and cakes.

For consumers, the lesson is that if you need to trick

yourself into eating more healthfully, carry cash. But how can grocery

stores profit from these findings?


Easy -- set up credit-card-only

lanes, then retrofit all the check-stand magazine racks to dispense

full-sized pies.

Meanwhile, at a cash-only restaurant like the Westport Flea Market, I'd

wager the opposite is true. Cash-only actually simplifies the process of

ordering an appetizer. Everybody can just pool a couple of dollars and

get their Titanic Nachos on, without worrying that the server isn't

going to split the bill right.

Note that the researchers conducting the study didn't bother to analyze the

spending habits of people who write checks. It doesn't take science to

know that people who write checks in the grocery line are the worst.


[Image via Billshrink]

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