The new season of Throwdown With Bobby Flay premieres tonight, and I couldn't be more excited. On this show, Bobby Flay shows up, relatively unannounced, to challenge somebody who -- unlike him -- isn't an Iron Chef to a cook-off. In front of all of his opponent's friends. On TV. So no pressure there.
I'm not excited because I'm going to watch it, though. I actually find the whole concept of Throwdown off-putting. But maybe now that the season premiere is here, Food Network will stop running that infernal promo for it, like, every commercial break.
The promo is an earworm, sung in the key of annoying, and it goes like this: Knock knock knock knock knock on the door, big surprise -- oh, it's Bobby Flay. Think that you have what it takes to beat Bobby Flay? He comes to your house, you can beat him if you really try. Hot dog, carrot cake, saute, flambe. Throwdown, showdown, in front of the whole town. Think that you have what it takes to beat Bobby Flay?
That's right -- if an award-winning, ridiculously successful celebrity chef who has received a dossier about you and your signature dish and then spent time preparing and perfecting a rival version of it shows up and says he wants a "throwdown" and you can't beat him, well, you probably just weren't really trying. Sucks to be you.
At the end of the promo, Bobby Flay says, "This is going to be interesting, I can tell." I can only hope that what immediately precedes that clip is somebody telling him, "Yeah, you need to get out of my house or I'm going to I cut you."