Wednesday, December 15, 2010

Smallcakes to open in Lee's Summit

Posted by on Wed, Dec 15, 2010 at 9:15 AM

click to enlarge Smallcakes is building a cupcake franchise.
  • Smallcakes is building a cupcake franchise.

Smallcakes is becoming kind of a big deal. The local cupcakery is set to open its third location, in Lee's Summit, by the end of this year.

And the new cupcake shop, in the Summit Fair development at Interstate 470 and U.S. Highway 50, will have a neighbor. The Kansas City Star reports that Yogurtini -- a self-serve frozen yogurt franchise -- will be opening a franchise location there in January. 

click to enlarge Smallcakes' Jeff Martin is coming back to your television.
  • Smallcakes' Jeff Martin is coming back to your television.

The first Smallcakes was opened by Jeff and Brandy Martin in July 2009 at 14383 Metcalf in Overland Park. The success of that shop, named for their infant daughter, Lily, convinced them to open a second location in Olathe this past March.

While the cupcakery's signature flavor is red velvet, a lot of the flavors are nontraditional. There's peanut butter cup, hot fudge sundae, peppermint crunch, and the Drumstick (vanilla cake, fudge icing, buttercream and sundae nuts).

Martin will also be appearing on the second season of Cupcake Wars, a reality baking competition, on an episode that will air in 2011. Martin famously flamed out on the first season after forgetting to include the challenge ingredient of pumpkin. Although that led to an appearance on The View and Martin being asked back to compete again. The second season of the Food Network show began airing on December 7.

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