Monday, January 17, 2011

Restaurants are now catering to kids ... in the womb

Posted By on Mon, Jan 17, 2011 at 1:00 PM

Restaurants need to keep pregnant ladies happy.
  • Restaurants need to keep pregnant ladies happy.

Most restaurants have kids' menus. But will we start seeing menus for kids-to-be?

The Guardian writes about a new fad at restaurants -- pregnancy menus designed specifically for the dietary needs of the pregnant set. Think sushi-less placards at Japanese restaurants and dishes scrubbed of unpasteurized cheese. Because restaurants have finally figured out that you don't stop going out until after you have the baby.

The Guardian suggests that it could be a way to manage expectations and make sure that dinner isn't a disappointment:

Rather than spend forever poring over the menu and quizzing the staff on the ingredients in every dish you might fancy, wouldn't it be better to be given a choice of dishes you know are appropriate?
While I'm not aware of any pregnancy menus in Kansas City, I know that both chefs and servers are sensitive to the needs of diners. A simple question posed to either could tell you whether a dish is OK to eat.

Regardless of whether it's necessary, it's a brilliant marketing gambit. Because who is a better customer than a woman who wants to eat every two hours? I couldn't give you my money fast enough If you were serving ice cream or watermelon during when my wife was pregnant.

If you were given the chance to design a pregnancy menu, what would you put on it?

[Image via Flickr: eyeliam]

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