Mmm, just pop the tab and savor the sweet smell of whiskey in a can. Eater has the story of Scottish whisky in an aluminum barrel.
Apparently Scottish Spirits, a Panama-based company, is hoping to entice South American drinkers to purchase their whiskey in a can, which contains 12 ounces of tipple and perhaps a hint of regret.
The whiskey is available in two varieties, Scottish Spirits Whisky and Sir Edwin's Blended Whisky. And the company, which maintains offices in Glasgow, is no small operation. Scottish Spirits bottles a million cases per year and expect that number to grow to 5 million by next year.
And while the cans only went on sale last week, their shelf life is already being questioned. The Daily Mail suggests that the Scotch Whisky Association may try and ban the cans for a breach of international labeling rules.
But as Scottish Spirits CEO Manish Panshal told the Daily Mail, this is really a story of sharing:
The can is the perfect size to be shared between three people who can mix it with other things like cola. It's lightweight and portable and entirely recyclable, which is good news. It will be one of the hot picks for any outdoor activities.Because nothing says summer like cheap whiskey that even the manufacturer is encouraging you to drink with mixers. Still, I have to ask: Would you drink whiskey from a can?