Tuesday, February 1, 2011

Kansas City men are guinea pigs for Dr Pepper 10

Posted By on Tue, Feb 1, 2011 at 8:15 AM

Just 10 calories? Now I can finally fit into my old athletic shorts from college.
  • Just 10 calories? Now I can finally fit into my old athletic shorts from college.

Men do drink diet soda. At least, that's the hope of the Dr Pepper Snapple Group Inc., which is test-marketing a new low-calorie soft drink aimed at men ages 25 to 34.

Dr Pepper 10, a 10-calorie version of the soda, is being tested in Kansas City, Denver, Colorado Springs, Des Moines, Austin and San Antonio. And if the men of the city of fountains like it, the male population of the entire nation might get a chance to swig some later this year.

Dr Pepper 10 is sweetened with a blend of aspartame, high-fructose corn syrup and acesulfame potassium, and it's designed for "men who prefer the taste of regular Dr Pepper but are looking for lower-calorie options," a spokeswoman told The Dallas Morning News.

In case you were worried that the diet drink wasn't pandering to men, Dr Pepper will play to stereotypes in March. According to The Kansas City Star, the soda company is keeping alive one of interior design's most engendered concepts:

The company will bring in a mobile "man cave," a temporary hangout with video games and other entertainments, as well as free samples of Dr Pepper Ten. It will stop at what the company called "testosterone zones," yet to be named.
Dr Pepper 10 is out now at Wal-Mart and Target. Any men comfortable enough in their masculine drinking habits to sample it yet?

[Image via eBay: HuntsT1]

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