Forget full-strength beer at the grocery store. You might as well just stock your fridge with beer made by the drugstore. The Consumerist notes that Walgreens has begun selling its own private-label beer, Big Flats 1901. A six-pack will run you $2.99, and a case should be around $11.50. The nationwide rollout started in December, and because alcohol can be sold in Missouri stores, Big Flats 1901 should be in the Kansas City market (if it's not already here).
The beer will be made by the Winery Exchange, which provides branded spirits to World Market, Trader Joe's and Costco. The San Francisco-based company suggests the name Big Flats 1901 is meant to "evoke flat boats that delivered goods to settlers in upstate New York." What that has to do with the price of beer in Walgreens is unclear.
The new brew is part of a new retail focus for the drugstore. Walgreens announced earlier this month that it would begin selling groceries. So you can snag a frozen tilapia filet to pair with that 50-cent lager.
And it's not the first convenience chain to get into the spirits business -- 7-Eleven made news back in 2009 with its decision to create a value wine brand, right around the time that Walgreens began selling alcohol after a decade of booze-free shelves.
I haven't seen any Big Flats 1901 locally, yet. (Has anybody seen the blue cans depicting a water wheel at the head of a very small waterfall?) But I want to assure Walgreens that there is no rush.
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if beer is expensive and I like it, I'll buy it. if beer is cheap and I like it, I'll buy it. That being said, I like BF1901. its not Fosters green can but it was never pushed as such. besides, at this price I can afford to have my beer and still have money to stock up for the "zombie apocalypse".
nuff said!
Just bought a six and I like it not bad I am not sure why some are saying that it taste like a light beer it is a lager and it taste great.I hate light beer they all taste closer to watered down beer. For the price I would recommend Big flats.
Big Flats is here to stay. Me and my unemployed generation of 20-somethings, while appreciating the finer beers, simply can't beat 50 cent beer.
It is a good, cheap beer. Is it Sam Adams or Sierra, no, but do they offer a 3 dollar six-pack? Big Flats is fine to drink on a hot day while sitting in the back yard. Save the snobbery for beers with pretensions
I'm a Keystone/Milwaukee's Best Light drinker and I must say this rivals adamn good beer, I am impressed.
I may prefer an import, but this is actually surprisingly drinkable and much better than the price suggests.
Walked into a Walgreens several months ago after moving across the country. I saw the price and figured it to be a sale, so decided "what the heck". I may still prefer an import, but it is a lot better than the price would suggest.
Yes - it's a drinkable beer, especially at that price. However, if you've have good beer, like IPAs, you will only drink this when on unemployment.
I bought a sixer and have to agree that although it is not a micro caliber beer, it is good as beers at 4 and 5 dollar six pack prices. I would consider it a table wine of beers.
I believe this is my new favorite beer it is the like the model t of beers i hope it lasts
If I want good beer, I'll go spend the extra money and get some Samuel Smith. If I want something that drinks easy, washes down a pizza well and won't cost much, Big Flats does the job. It's no different than any other macrobrew and tastes better than some.
Are people being paid by Walgreens to endorse this product...I have my suspicions
I just finished my first Big Flat and I must say I was suprised by the flavor. I'm a fan of PBR and Big Flats tastes very similar to it. For the price I can't tell a differance.
I REALLY like Big Flats beer. It reminds me of some fine beers that are no longer on the market like Sportz and Red Dog. Me and my Grandpa use to love to kick back at the lake and split a sixer of sportz. I look forward to many more good times with Gramps now that Big Flats is a part of my life. Keep it up Walgreens!
Big Flats is made from the choicest hops and river water. It takes my taste buds back to 1901. Pair it with your favorite budget gourmet meal such as McDonalds or a fish sandwich from jack in a box for a real treat. The ladies will be impressed
BIG WAST OF 2.99 my dog wont even drink it!!!!!lol......jk its ok for the price i guess
Just bought a couple of six packs at my Walgreens in North Texas. $2.99 per six pack. It's pretty dang good I must say. You never know what to expect from dirt cheap beer. But I was surprised at the drinkability. I'd recommended it!
I was a Busch Light/Bud Lite drinker and switched to Big Flats 1901. It's great!
wallgreens is on every corner so there is no way Trader Joes can corner a market that Wallgreens operates in.
I agree with Rick, the last word you want any beer to be associated with is 'flat.'
Just got it down here in the Tampa Bay area. Was on sale at $2.50 a six pack. I bought it twice and can see it becoming my "regular" beer. A bit like Bud light or Coors light. Nice and clean and crsp. Very light in color!
The beer's name is flat?! Let me predict this will not be around 10 years from now.
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