Update: (March 10, 2011) On Monday, Fat City reported that a new Chubby's restaurant was opening in the Northland, in the Boardwalk shopping center just off the Barry Road exit of Interstate 29. Since that was posted, we've spoken with the owner, Vincent Frew, and learned a few details -- including the fact that this Chubby's will be serving wine and beer. The update follows the original post.
A new Chubby's diner is set to open in the Northland, off Interstate 29 and Barry Road in the same shopping strip that houses China Wok. The new restaurant will not be owned by the LaBruzza family, which owns the original Chubby's on Broadway at 3756 Broadway, but will still be in the family, sort of.
Chubby's owner Vito LaBruzzo told Fat City that the new restaurant, to be called Chubby's on Barry, will be "kind of like a franchise."
"My brother-in-law, Vince Frew, is opening it," LaBruzzo responded in an e-mail. "He hopes to have it open either the first or second week of April."
This will be the first satellite location for Chubby's since the original diner at 1835 Independence Avenue -- the one that predated Chubby's on Broadway -- was razed several years ago. And yes, there will be all the Chubby's signature dishes, including a burger called "The Big One" in the new location.
Update: Vince Frew has been working in restaurants for much of his adult life. But he only recently came to the epiphany that it was time to actually own one: "I had my fill of the corporate world," says Frew, 34. "It was time to open a restaurant of my own."
Frew worked for the Ameristar Casino restaurants for a decade. He was a longtime fan of the Chubby's on Broadway restaurant, and he says he has known the LaBruzzo family, who owned the popular diner (then sold it and now own it again), for years. When his sister Michelle married Vito LaBruzzo three years ago, Frew was officially folded into the restaurant family. For his first restaurant, he decided, a Chubby's in the Northland made sense.
"We need more breakfast venues out here. I'm not sure about a 24-hour restaurant, though. So when I open, this Chubby's will be open for 24 hours on the weekends and until 1 a.m. on Wednesdays and Thursdays. We'll be open until 10 p.m. on Sundays, Mondays and Tuesdays."
Unlike Chubby's on Broadway, the Chubby's on Barry Road will offer wine and beer service -- as well as the chocolate shakes and malts that the midtown Chubby's is famous for serving.
"The menu will be 99 percent the same as the Chubby's on Broadway," Frew says.