Thursday, March 17, 2011

Despite success, Lawrence's Pink Box Bakeshop says St. Paddy's Day farewell today

Posted By on Thu, Mar 17, 2011 at 8:45 AM

pinkbox.jpg


Lawrence's beloved Pink Box Bakeshop will have one last day -- St. Patrick's Day -- of bringing locals caloric bliss before closing for good.

Michele Kaminski, owner of the 19-month-young Pink Box Bakeshop at 727 Massachusetts, personally discovered that doing what you love for a living makes that very thing lose its luster.

Kaminski left her career in brand marketing in favor of using her baking skills to market her own brand: the pink box. The rosy-colored cardboard container that houses purchased goodies quickly became an icon of high-quality, homemade sweets. But as Kaminski's business gained recognition, she lost all recollection of her life as she knew it.

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"I have no life," Kaminski says of her decision to close the boutique bakeshop and return to her former career. The Bakeshop's menu began with a limited selection of four or five treats each day but rapidly expanded as Kaminski received requests for other items, including wedding cakes.

"Your inventory is made every day, and that's hard," Kaminski says. "I just can't imagine anything more difficult than this."

Kaminski planned to close Pink Box earlier this week, but at the urgent requests of distressed customers, she will stay open until the end of the St. Patrick's Day Parade on Thursday, or until she sells out, which is frequent. In either case, Kaminski will lock the doors for the final time without regrets, even if her customers are more hesitant to let go.

"I can't even tell you how great this town is," Kaminski says. "People have been extraordinary."

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