Custard and burgers might have been the original nose-to-tail concept, and Custard's Last Stand is hoping to get a boost to its bottom line from the popular combination.
The Kansas City Business Journal reports that the Lee's Summit custard shop is test-marketing burgers at its original location at 308 S.E. Missouri Hwy. 291. Custard's Last Stand has been serving hot dogs (including coneys), popcorn, ice cream and custard there since 1989.
The Gourmet Rockin' Burgers debuted on the menu, alongside french fries (pictured above), at the end of last month. It's made of 100 percent Angus chuck, red onion, pickles, lettuce, tomato and a secret sauce.
"When we decided to do this concept, we wanted to serve a gourmet burger and did not want to just be a fast-food restaurant.... We want to put out a gourmet burger that has the same quality that we have been known for with our frozen custard," President Ray Julo told the KCBJ.
The '50s-themed restaurant has three locations total. In addition to the Lee's Summit restaurant, there's a custard shop in Blue Springs (1950 N.W. 7 Hwy.) and a franchise location in Warrensburg (501 N. Maguire).
Has anybody had the new burger or thought about trying one?