My heart typically starts racing by the second cup of coffee, so I'll turn to a soda or piece of dark chocolate in the afternoon if I find myself staring at a blank, blinking cursor on my computer screen for too long. I'm not actively against energy boosters. I've just never managed to get my head (or taste buds) around energy drinks and shots. That said, I heartily endorse the unintentionally funny ad (see above), because they may not have been able to cast a less enthusiastic actor.
But I would appear to be in the minority based on the success of 5-Hour Energy (read this fascinating piece on the energy shot's parent company Living Essentials and its CEO Manoj Bhargava in this month's Forbes). Where do you turn when you need that little bit to get you through the rest of a very long day?
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