While the assets currently consist only of the name and a website, the purchase suggests that the project could finally move from virtual to reality. A physical museum or hallway filled with busts (those aren't controversial, right?) would go a long way toward placing a clear landmark on the nation's barbecue map. This is a deal that made sense and perhaps can lead to bigger things in conjunction with the Royals' pursuit of an agricultural complex where Kemper Arena currently stands.
