For motorists traveling south down Broadway, it might have been somewhat disconcerting to see an enormous image of Tech N9ne's face towering over Westport, a red "9" seemingly scorched into his forehead and braids lurking above his head like crimson snakes poised to attack. But those who weren't frightened were intrigued, and with three record stores selling products by local artists within a few blocks of the sign, it's likely that this billboard, now replaced by a Gold's Gym spot, helped contribute to Tech's astounding 20,000 copies sold in Kansas City alone.