There are 32 starting quarterbacks in the NFL. Only Chiefs QB Matt Cassel is badass enough to be the marketing officer at a shoe company run by Kenny Powers, the foulmouthed, washed-up, former major league pitcher invented by actor Danny McBride. In a series of online videos for K-Swiss, Powers becomes the company's new CEO, and he assembles the nastiest assortment of athletes to help him run the business, including WWE star Rey Mysterio; fat burner Jillian Michaels; and Cassel, who pitches various slogans — "Shut up and buy them" and "They will impregnate your muscles" — for a new line of shoes. Cassel's finest moment comes with this defiant catchphrase: "Come at me, bro." He even gets to chuck a shoe at a distracted co-worker sitting at a boardroom table. Powers follows by pegging the co-worker with a muffin and then dropping this epic line: "Me and Matt Cassel just fucked you up, dog." With those words, wearing the red and gold seemed cool again.
