What was the Kansas City Zoo's marketing crew thinking? Reading the
Star over breakfast one morning several months ago, we almost choked on our Gorilla Munch cereal when we saw the zoo's latest gambit to persuade an increasingly disenchanted public to come point and stare at the bored exotic animals they keep behind bars. The "Be Wild and Free" campaign, according to the Kansas City Zoo's Web site, offers free admission to the zoo for a year with the purchase of a $35 Friends of the Zoo membership. "Free visits, big savings and the world's most amazing animals make a Friends of the Zoo membership positively wild," the zoo advertises. Oh, the irony. Oh, the irony. What's next? An ad campaign for McDonald's that proclaims: "Be Sexy and Svelte"?
Comments (0)