A good jingle is like a flame-licked brand, able to sear the name of a good or a service on the fleshy part of the brain cortex. (Who among us hasn't hummed or sung at least a verse of the Bob Hamilton Plumbing, Heating and A/C jingle?) The commercial ditty that gets our hearts pumping — and gas-pedal foot tapping — beckons car buyers to Shawnee Mission Hyundai, just a short drive from aiii thirrrty-fiiiive. Similar in spirit to another road-celebrating song — Tom Cochrane's 1991 hit, "Life Is a Highway" — the Hyundai spot uses a rock beat and a hooky chorus to make the dealership's proximity to an interstate seem fun and exciting. "We try to write music people would listen to if it wasn't a commercial," says Austin Bickford, a partner in BicMedia, the local production house that created the tune. BicMedia is also responsible for the memorable jingles used by Power Play and Celsius Tannery ("Love the way they flatter me"). Now, as the song says, get on the highway!
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