Unless you're taking in a sulfur-rich diet or swallowing plenty of fish-oil capsules, chances are, you have one of the following: cracked cuticles, scaly patches on the knees or elbows, or rough heels. Dude, your skin is dry. And that moisturizer you use? It's a nonstarter. It probably lacks what Indigo Wild uses: dragon's blood. Found in the East Indies, the Canary Islands and Morocco, dragon's blood resin is a product of Dracaena draco, known for its healing and protective properties. With help from Perry Fink of Whole Foods Market, Indigo Wild developed the rub, which also contains organic sunflower oil (but no parabens or mineral oils). This greaseless, pleasant-smelling emollient salve comes in a round tin for about $10. Local, magical and cheap — just like us.