The success of KCK-based mixed-martial-arts promotion Titan Fighting can be attributed to founder and CEO Joe Kelly's strategy of aiming low. That might sound counterintuitive, but Kelly, a former boxing promoter, says he has grown Titan by not trying to take on MMA heavyweight UFC. "We consider ourselves the NCAA to the UFC's NFL or NBA," Kelly says. "We're getting the highest-level, brightest prospects before they go on to the UFC." So far, the 35-year-old's plan has worked. Operating out of Memorial Hall, Titan has a TV deal with AXS TV (formerly HDNet), former UFC fighters regularly show up to fight in Kelly's hexagon, and fans nearly fill the 3,300-seat arena. Kelly's pluck and persistence are refreshing in a sport where promotions routinely fail and fold or get bought out by bigger ones.