Keith and Nancy Farrand have worked together operating one of the city's biggest nurseries since they married in 1989 — the same year that Keith Farrand purchased the family business. Keith's great-grandfather started out growing tomatoes, cabbage, pumpkins, lettuce, apricots and cherries on a 13-acre spread on the east side of town. "He would get up before dawn and drive to the city market and sell his produce and fruit directly to the grocers," Nancy Farrand says. This tradition continued until the 1960s, when the Farrand family built its first greenhouse and began propagating seedlings to sell as plants to home gardeners. In 1980, the focus of Farrand Farms changed from fruits and vegetables to a full-scale nursery, selling annual and perennial plants grown on a 30-acre spread. The business has since blossomed and is particularly busy at Christmas, when the greenhouses fill with thousands of poinsettias. "We traditionally grow 20,000 of them," Keith says, "but we're cutting back by 30 percent this year. It costs a lot to heat those greenhouses, and we're still a family farm."