Because owners Gail and Richard Lozoff and partner Ed Brownell had such success with the suburban locations serving their hand-tossed, stone-fired pizzas, it made a lot of sense to bring the concept to midtown — even in a neighborhood with two other Italian restaurants and another pizzeria. "The demographics were right," Gail Lozoff says, "and there's enough business to go around." That's been an understatement since February, when Lozoff and company started serving signature pies — roasted potato with roasted peppers and Italian bacon, for example, or the addictive salsiccia con mela, with sausage, fresh tart apple and crushed glazed pecans — along with flatbreads, salads and panini sandwiches. The restaurant has even become a see-and-be-seen venue, particularly at lunch. "You'd be amazed how much networking you can do between bites of an olive and artichoke pizza," one realtor says. "Especially if you're willing to share it."
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