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BEST PR MOVE 

Sporting Kansas City vs. Livestrong

Critics' Choice

Lance Armstrong was already tainted when he appeared at a 2010 press conference to announce that his cancer charity's name would grace Kansas City's new soccer stadium: Livestrong Sporting Park. Allegations that he used performance-enhancing drugs to win seven Tours de France had dogged him for years. Then, as Armstrong's life imploded in the early part of this year, a feud broke out between the charity and Sporting Kansas City. Livestrong publicly claimed that the team hadn't made promised donations; the team called bullshit. It was a PR mess for both sides. But we salute Sporting's ballsy decision to rip the Livestrong sign off its glamorous stadium and kill the relationship. The charity was being petulant in the press, and the team looked like the mature side by walking away.

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