A major topic of media navel gazing concerns the potential conflict between traditional news outlets and new-breed bloggers. Ideally, online media and traditional media complement each other rather than conflict. A case in point is the absurdly prolific sportswriter Joe Posnanski, who writes a brilliant column for TheKansas City Star as well as the "Soul of Baseball" blog. The column deals with the zeitgeist of Kansas City sports, whereas his blog caters to true baseball obsessives.
