Soren Petro jokes on WHB 810 that he's known in the industry for being a guy who talks about sports — not hotties, farting or other preoccupations of the subliterate sports yakker. The Program, which Petro hosts middays, routinely features the sharpest analysis of any show of its kind. Petro's weekly conversations with ESPN baseball writer Jayson Stark, for instance, amount to 25 minutes of bliss for diamondheads. Loose without getting silly, The Program manages to have fun, too. Sideman Kurtis Seaboldt does a spot-on Carl Peterson impression, and an appealing aspect of the Friday trivia show is Petro's exasperation with callers who ask questions that are too trivial. For this year, at least, Petro gets the edge over Kevin Kietzman, his equally talented 810 colleague, on account of Kietzman's inability to sublimate his inner Grumpy Old Man.