EIO describes itself as a place for pop culture supplies, and any aficionado of all that is quirky and slightly naughty will find all sorts of treasures here. The selection ranges from Scooby Doo lunchboxes to tall candles and postcards featuring the covers of lurid '40s and '50s pulp fiction novels, and a great card selection that contains none of the pastel sugariness of mall cards. Curious George backpacks sit near Where the Wild Things Are magnets and Dirty Girl's Virgin/Slut lip balm. Planning a GNO (girls' night out)? Send your party guests cards that invite them out for a night of "general carousing, shameless flirting ... and intellectual discussions, naturally." And don't forget to bring the fortune fish -- those thin, transparent plastic red fishes that curl up in your hand if you're in love.