NCAA-team-based video games can use real college stadiums, uniforms and fight songs, but player names on jerseys are strictly forbidden. But that doesn't mean the hoopsters' images can't be used to promote the products. University of Kansas standout Kirk Hinrich appeared in one such spot for Electronic Arts' NBA Live 2004, showing off his fast-break moves and pro potential alongside Carmelo Anthony. The ad aired on the night of the NBA draft, and even though it was surely a thrill for Hinrich to end up with the Chicago Bulls, where he would play a solid rookie season, showing up in a Playstation 2 commercial is pretty much as good as it gets for the video-game-mad college crowd.
