While bands, labels and retailers are all looking for new, mostly digital ways of getting people to buy their music, one local record store has a different idea.
In the age of the iPod, Love Garden is putting out a record.
Packed in an eye-catching red-and-yellow, screen-printed sleeve, Ad Astra Per Aspera's latest 7-inch single, featuring the songs "Danger Bird Blues" and "RRRIP-It-Up," looks like an artifact from an earlier time.
It's all a bit radical, which is fitting because it comes from one of the region's most playful punk-inspired groups — not to mention the die-hard record-store guru who put it all together.
"It's really simple," says Kelly Corcoran, Love Garden owner and longtime Ad Astra friend. "It seemed like it would be fun."
He admits that the store will probably just break even on the project, but it's not a business investment. Business has little to do with it.
"You start a business to do something you like, and then your job becomes running the business, not doing the thing you like," Corcoran says. "I gotta do the business stuff, too, but I wanted another thing that I was energized about that would be fun for me to do."
Fewer things more fun have come my way as a music editor. In my office full of CDs and CD-Rs, dominated by a computer loaded with more songs than I can possibly keep track of, this 7-inch — with its cascading bass riff, drilling guitars and lunatic monkey calls on the A side and the longer, building, rock buzz on the B — is like a tablet that fizzes in water and clears the head.
Buy into the LG label at the official release party, 8 p.m. Saturday at the Replay Lounge in Lawrence. But first, go to Love Garden and look through the stacks.
You might find some other records worth buying there, too.