While some musicians go for a more entrepreneurial approach, Blitzen Trapper is happy to ditch its DIY ways and sign on the dotted line. The Portland, Oregon, outfit has built a healthy following with a relentless tour schedule and a few self-released albums, including last year's critically hailed Wild Mountain Nation. The next collection of psychedelic folk-rock songs will be the band's first to carry the Sub Pop logo. Download the first single, "Hear in Colour," free from Subpop.com's media page. Furr comes out on September 23, and you can catch Trapper live opening for Stephen Malkmus and the Jicks at Liberty Hall in November. After that, look out, reindeer.